What’s in a name: companies opt for short and sweet branding
There has lately been a flurry of name changes in the UAE banking industry. First Gulf Bank has become FGB; National Bank of Ras Al Khaimah is now just RAKBank and Noor Islamic Bank is Noor Bank. But the trend goes beyond just UAE banks. The international real estate company…
Continue Reading
Subscribe to unlock the full article and access premium financial content.
Click here to read the full story: The National