Comment & Analysis
Retail Banking
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Banks in the Middle East urged to balance customer service strategy
“Banks in the Middle East need to move from being primarily sales-centric to a balance between sales and customer-centric. Failure to adapt to the changing needs of customers will result in a bank losing market share,” Alex Kwiatkowski, senior Marketing Strategist, Banking and Digital Channels at Misys. Kwiatkowski believes that…
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Click here to read the full story: Saudi Gazette