Retail Banking
Uncategorized
Al-Rajhi Bank tops YouGov’s Biggest Brand Movers of Ramadan 2022 in KSA
In March this year, the Kingdom of Saudi Arabia lifted many of its COVID restrictions, allowing residents to observe the holy month of Ramadan just like in pre-pandemic times. As brands reached consumers through their Ramadan campaigns, YouGov's BrandIndex data compared Ad Awareness scores (which measures whether a respondent has…
Continue Reading
Subscribe to unlock the full article and access premium financial content.
Source: Al-Rajhi Bank