Equinox partners with Alshaya group to bring portfolio of influential lifestyle brands to the middle east

Equinox Group announced its first move into the Middle East through a multi-market partnership with Alshaya Group, a leading international franchise operator, to bring three unparalleled fitness brands to the region: Equinox Fitness Clubs, SoulCycle and Blink Fitness. The partnership spans Alshaya’s many operating markets, with initial opening plans focused…