Ethraa by BankDhofar: Challenging the norms and setting a new benchmark in customer service

“Customer service is not a department, it is the mindset of an organization!” True to the spirit of collective excellence, BankDhofar reinforces its mission of delivering world-class banking experience by launching Ethraa – an innovative Service Value System (SVS). Based on sound research and understanding of customer psychology, Ethraa clearly…