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Global Study Shows UAE Consumers Value Authentic Behaviour from Brands More Than Other Global Markets Including China, UK and US
Nearly nine in 10 UAE consumers (86%) say it is important for businesses to act with integrity at all times, with a similar number looking for companies to bring unique products to the market (85%) and surpassing the number who rate striving to innovate (80%) as factors in their buying…
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Source: Cohn & Wolfe Authentic Brands