Comment & Analysis
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Mashreq enters Oman with ‘humility of an old friend, ambition of a partner’
The omnichannel Mashreq Oman Launch campaign was rolled out digitally, across social media channels, well-established newspapers in the region, online news portals, as well as out-of-home (OOH) billboards. Mashreq has revealed details of its Oman Launch campaign, which set out to position it as a bank entering Oman with the…
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