Perfumed bank cards target women's rising clout
Al Hilal Bank PJSC, a Shari’ah-compliant lender owned by the Abu Dhabi government, has been marketing a perfumed credit card since last month to lure the rising number of women in employment in the United Arab Emirates. The Laha card, whose Arabic name means “for her,” comes with a bottle…
Continue Reading
Subscribe to unlock the full article and access premium financial content.
Click here to read the full story: CPI Financial