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Toyota opens Lexus cafe in bid to shake off staid image

First 'luxury-brand experience space' in Tokyo will soon be followed by similar openings in New York and Dubai Toyota's luxury brand Lexus is trying to shake off its stodgy image. So it's opening a cafe. The special lounges, the first of which is opening next week in Tokyo's Aoyama district,…

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Click here to read the full story: The Guardian

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